Lisa Brys, a Sacramento based professional organizer, speaker and business coach came to us to craft a fresh perspective for her brand. She needed a complete brand overhaul, one that would attract the right audience and revitalize her products - TimeWorks & LegacyWorks - to sell online.
We created three brand identities — one for her own brand, and two for the products. Each identity was custom designed to both stand alone on its own, and also work intrinsically together as one unified band of brands. We kept the aesthetics fresh and crisp, a look and feel that is stylish yet contemporary using popular color palettes and typography. We took an integrated design approach to the overall rebrand as mirrored in the website design, logos, identity system, and other collateral.