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/ Work — Aramid Technologies

Branding the Future:
Aramid’s Revolution

Strategy
  • Research
  • Positioning
  • Brand Platform
  • Messaging
Experience
  • Web Design
  • Brand Collateral
  • Branded Environments

As Aramid Technologies set sail on their mission to revolutionize global supply chains, they recognized the pivotal role their inaugural website would play. It wasn’t just about establishing a digital presence; it was a magnet for investors and new customers. Understanding the need for a seamless blend of branding and functionality, Co-founder Lonni Kieffer turned to us to bring Aramid and SmartCert® to life online.

Our collaboration wasn’t just about building a website; it was about creating an immersive brand experience that would captivate stakeholders, laying the groundwork for Aramid’s ascent in the industry, culminating in their successful acquisition of $2 million in seed funding.

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/ Project Goals
Develop a website that effectively communicates Aramid’s vision and potential, appealing to investors by showcasing their value proposition and growth prospects.
Design an engaging platform that highlights the benefits of SmartCert® while establishing a strong brand identity through compelling visuals and intuitive design.
Position Aramid as a frontrunner in digital transformation within the supply chain industry, emphasizing their innovation and impact on global commerce.
/ Website Design & Development

As the architects of Aramid’s debut website, we understood the magnitude of our task—to not just create a digital presence but to carve out a path toward industry revolution. With SmartCert®, Aramid was pioneering a new frontier in supply chain management, unchallenged by competitors.

This presented an unprecedented opportunity for us to craft a digital masterpiece that not only showcased SmartCert’s® unmatched benefits but also paved the way for Aramid’s industry leadership. From sleek and intuitive user interfaces to compelling visual storytelling, every element of the website was meticulously designed to engage audiences and drive investor interest.

Through simplicity and clarity, we immersed visitors in Aramid’s brand essence, igniting the revolution in the industry.

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  • indigo blue
  • chartreuse
  • turquoise
  • apricot
  • cyan
  • blue gray
  • cool gray
  • cool white
/ Brand Colors

Utilizing Aramid’s established brand colors from their logo design, we expanded their primary palette by incorporating complementary colors. These hues are showcased in the diverse graphic motifs and gradients, adding depth and sophistication to their otherwise corporate palette.

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/ This Is Why We Do What We Do

“As a startup, defining your brand and message is a critical first step in developing your online presence. The design team at 829 walked us through a brand strategy process that enabled us to establish a strong foundation in cultivating who we are, what we represent and how we engage with our audience targets. With our initial website launched, we seamlessly extended our brand to other advertising platforms, ensuring consistency across all endeavors.

Having previously worked with 829 DESIGN, I was appreciative of their continued attention to the service and support required in all facets of the tasks at hand. We are immensely grateful for our partnership and the pivotal role they played in launching our company into the marketplace.”

Lonni Kieffer
Co-founder, Aramid Technologies