- Research
- Positioning
- Brand Voice
- Messaging
- Logo Design
- Illustrations
- Visual Design System
- Collateral Design
- Brand Guidelines
- Photography
- Web Design & Development
- Digital Marketing
- Marketing Communications
- Signage
- Branded Vehicles
When Tim Flood came to us, TRICO PAINTING faced a pivotal moment. Amidst fierce industry competition, Tim recognized the urgent need to redefine the brand and its digital presence.
The existing identity lacked coherence, failing to resonate with potential customers. Tim envisioned TRICO as the premier name in residential painting, but he knew they needed a strategic partner to bring that vision to life.
With a focus on empowering homeowners and setting a new standard in the industry, our journey with TRICO began.
lifestyle and needs.
The art of crafting an unforgettable brand experience starts with strategic insight. We started with brand strategy workshops with Tim and the TRICO team to shape the brand story—figuring out who they are, who their ideal customers are, and how they all fit together in the brand ecosystem.
Identifying the needs of the TRICO customer base was pivotal in creating meaningful brand touchpoints. Through various exercises, we got to know the TRICO customer and matched their needs with the values and identity of the brand, ultimately leading us to positioning TRICO as the gold standard in residential painting services—setting them apart in an overly saturated industry and showcasing their true essence.
After wrapping up the brand strategy sessions, our focus shifted to The Stylescape Process. We presented TRICO with three distinct visual brand style directions, each meticulously crafted to reflect the brand attributes identified during our strategic workshops.
These Stylescapes provided TRICO with tangible representations of their brand’s potential aesthetic and identity, offering a clear vision before diving into the brand identity design phase. This collaborative approach ensured that every aspect of TRICO’s visual brand was aligned with their strategic objectives, setting the stage for a cohesive and impactful brand transformation.
Stylescape 1: Goldfinger
Stylescape 2: Patagucci* (selected stylescape)
Stylescape 3: Golden Sunset
We wanted each logo option to embody the three core brand attributes: modern, bold, and clean. While all presented options were suitable for the brand, the final choice hinged on the design style Tim and the TRICO team envisioned as the primary focus. Ultimately, they were drawn back time and again to the golden split-inspired wordmark, ensuring not only a visually striking design but also the proper pronunciation of the company name.
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Old Logo
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Logo Option 1
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Logo Option 2
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Logo Option 3
LOGO SYSTEM IN USE
We knew Tim would be overseeing various projects and potentially collaborating with outside vendors for merchandise design and other collateral. We also wanted him to feel fully equipped to confidently represent the TRICO brand.
To ensure brand consistency and clarity, we developed an in-depth style guide that laid out exactly how to present the brand—from voice and messaging, to logo usage and photography style.
Pulling it all together, we crafted a bespoke website to position TRICO as the leading authority in residential painting services while staying true to the brand’s mission, vision, and core values. Our objective was to ensure that the site stands out distinctly from other local painting contractors, delivering a unique and unforgettable online brand experience.
The custom-built website features original photography, videography, iconography, and graphics—all meticulously tailored to reflect TRICO’s identity and cultivate brand recognition. Additionally, we developed a custom web form for submitting colors and a personalized blog section to further engage visitors and provide valuable resources and insights.
Following the successful launch of TRICO PAINTING’s new website, our digital marketing team kicked into high gear, producing remarkable outcomes. Through targeted SEO strategies and ongoing optimization efforts, TRICO PAINTING’s online presence skyrocketed. Their website climbed the ranks on Google, capturing top positions for numerous industry-relevant keywords, totaling an impressive 6,854.
We also saw a steady increase in their Domain Authority (DA), further solidifying their online authority. When compared to December 2022, organic traffic increased by 552% and goal completions increased by 210%. These achievements translated into increased visibility and brand recognition, driving sustained growth in organic traffic and attained results.
The website experienced a noteworthy increase in traffic within the first 30 days.
Domain Authority (DA) continually improved month-over-month from August to October 2022. The residential painting industry slows as a whole during the holiday months of November & December.
During this lull, our team continued to optimize efforts, and once the holidays passed, traffic in January 2023 surged.
By May 2023, organic traffic increased by 38% when compared to April 2023.
When compared to December 2022, organic traffic increased by 552% and goal completions increased by 210%.
“What's not to love about 829 DESIGN? Partnering with them was a game-changer for Trico Painting. Our brand had grown stale, and we needed a fresh approach that truly represented who we are today. From the start, their team brought a strategic vision that aligned perfectly with our goals.
Over several months, we worked together to redefine our message, visual identity, and website. Our new logo is bold, modern, and stands out in our industry. The website features a fresh design and a custom color intake form that not only streamlines our internal processes but also makes it easy for customers to provide detailed project information. This improvement has had a big impact—both for us and our customers.
The result is a brand and website that truly reflect who we are and what we stand for. 829 DESIGN exceeded our expectations at every turn. Their expertise in branding, design, and digital marketing has set us up for long-term success, and we truly value their partnership and the lasting impact it’s had on our company.”
Tim Flood
Owner, Trico Painting, Inc.